Discussion on the demand of food packaging under the ne […]
Discussion on the demand of food packaging under the new consumption situation
"2016 of the global food & Beverage innovation tasting" high Innovation Summit, the world's leading market research group, Ipsos, from the "food safety, health, green, organic packaging information, globalization, innovation, new channels, energy supply, snacks, personalized" ten aspects of interpretation of the trend of food & Beverage China and consumer insight.
According to the survey, food safety has become the most important factor for consumers to buy food. 86%, consumers will consider food safety factors in the purchase of food, 52% of consumers said that food safety is the primary consideration when buying food. In fact, food safety protection, in addition to the food itself, as a direct contact with food packaging, it should also be one of the key objects of concern. In recent years, food safety problems caused by food packaging has been ignored the great concern of enterprises, food packing to go green is imperative. As a professional food and paper packaging manufacturing enterprises, health and environmental protection has become our active exploration and continuous efforts in the process of packaging production and innovation. From the choice of raw materials to the production environment and process control, and to improve the flow process, to ensure the quality and safety of paper packaging products to the user's hands.
With the rapid pace of society, people pursue more convenient consumption and lifestyle, while avoiding the embarrassment of eating process has become the focus of attention. Modern almost every day mobile phones, especially the need for a lot of things can be operated by hand, you can eat while walking, you can eat on the road, the car to eat. Consumer demand for packaging continues to improve, the packaging is appropriate size, whether it is easy to hold, whether it is easy to open and close, affecting the consumer's purchase options. In order to meet the increasing demand, packaging needs to be more convenient. It can be said that the portable packaging and easy to eat, is the inevitable direction of packaging.
Consumers are more eager than ever to express themselves. 80% of Chinese consumers expressed a preference for personalized food brands, and 72% of consumers expressed willingness to pay more for attractive brand image foods. As the main force of consumption, 80, 90, the choice of standards is no longer just delicious, good-looking, more fun! Or sell Meng, or tease than, or playing feelings card, personalized packaging at this stage in line with the demands of mainstream consumers. Personalization is not only a beautiful "coat" that protects products from loss, but also carries more important marketing responsibilities, moves consumers and makes consumers fall in love with brands. As an enterprise, it is necessary to establish communication with consumers through packaging. We must first clear brand positioning, good packaging design, not only beautiful, more important is to spread the concept of brand, attract the target consumers; secondly we should add elements, the promotion of some packaging to meet the personalized needs of younger consumers, effectively complement the brand packaging; to establish the brand influence consumer choice. Personalized packaging products at the same time, more important is to see the "personalized" is behind the brand of consumer trust.